CORA
Expansion of a boutique brand.
Project Type
Brand Identity & Packaging
UI/UX & Website Design
Category
CPG
Agency
Ink + Mortar
Role
Creative Director
GOAL
CORA was growing quickly and was preparing for both a raise and expansion into Target. They were looking to reimagine their identity, subscription packaging experience, and online subscription process. We focused on their core differentiators to highlight their placement in the market and open up new opportunities for growth.
Competitive Audit
Competitive &
Best Practice Audits
We did Competitive and Best Practice Audits, looking closely at trends, site flow, user journeys, and most importantly storytelling, which was a key piece to the redesign.
Right: examples of our competitive and best-in-class audit results.
Strategy
Through the research phase, we developed four key strategies to help us lead the approach to the brand and website redesign.
Establish an Eco-Conscious Identity:
Develop a brand identity that strongly communicates the company's commitment to sustainability and eco-friendliness. Create a compelling narrative around the company's dedication to minimizing environmental impact and empowering customers to make environmentally conscious choices.
Cultivate Gender-Neutral Elegance:
Utilize a color palette that bridges traditionally feminine and masculine colors and employ sleek and minimalist design elements that emphasize the product's elegance and functionality.
Elevate Discreet and Beautiful Packaging:
Craft packaging that not only reflects the brand's elegance and sustainability but also addresses the discreet and aesthetic preferences of the target audience. The packaging should stand out on shelves while maintaining a sense of subtlety.
Deliver an Engaging Online Brand Experience:
Create a cohesive online brand experience that resonates with the CORA community and fosters a sense of community and empowerment. Develop a user-friendly website that provides educational content, product recommendations, and a platform for open discussions about menstrual health and well-being.
Brand Identity
Website Design
We moved CORA to Shopify and reimagined their purchase experience from end-to-end.
At the time of development, there wasn't a subscription app available on Shopify to allow for as many choices we needed for the CORA subscription boxes, so we developed a custom plugin to allow for additional choices and customizations to each box. Below is the section we custom designed along with our findings in our testing process.
